Moderated Usability Testing for Interactive Tech- Game
December 2022- May 2023
Think of your favorite game; the one you play with your friends, a date, co-workers and family. Got it?? Now, imagine it with technology infused…with lots of animations and sound effect! Fun! Right?!
Over the course of 5 months, I met with over 70+ participants and conducted 8 rounds of research study to uncover participants preferences and pain points of an interactive tech game experience. The study evaluated the experience from check-in through the end of the game.
Research Objectives:
1. Understand the target audience's expectations, preferences, and pain points.
2. Evaluate the usability and intuitiveness of the game flow.
3. Identify potential areas of improvement to enhance the user experience.
Methodology:
For this confidential project, I selected moderated usability tests to gain comprehensive insights into user behavior and preferences.
Moderated Usability Tests- This method enable our team to dig deeper into understanding our customers while fostering a strong sense of empathy and enabling us to answer our objectives.
Findings:
At the conclusion of each round of testing, I collaborated with our cross functional team to discuss findings regarding: preferences of player representation, expectations of features available during game play, pain points of the game selection process, and preferences throughout the flow.
Recommendations:
1. Develop tailored features and content for users to address their unique needs and goals effectively.
2. Streamline the game selection process.
3. Ensure the design remain modern and fun to align with user preferences.
Next Steps:
In this confidential project, our next steps include:
1. Iterative development based on user feedback and recommendations.
2. Ongoing user testing to refine the user experience.
Conclusion:
This UX research case study provides a confidential insight into the strategies and findings for the XYZ project.
*Note: Some project details in this case study have been modified and the actual project and organization remain confidential.*